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Women consistently sent more positively worded messages to men when the “desirability gap” was greater, the scientists said – a sign that they were putting in more effort for a more desirable man.Men, however, did the opposite: They sent less positively worded messages to more desirable women.“My coauthor and I used to joke that the men are playing it cool,” Bruch said.
"While sweetheart scammers definitely operate all year long, they are particularly noticeable at a time when everyone wants to celebrate romance.For men seeking more desirable women, the response rate went as high as 21% — high enough that the effort may be worth it, the scientists said.“One of the take home messages here is that it might pay to be persistent,” Bruch said – to send messages to many desirable users, in the hopes of getting a response from one of them.“It seems like even writing 10 messages to find someone you find incredibly desirable is a pretty modest investment of time and energy,” she said.Bruch also pointed to other research indicating that, essentially, people are at their most superficial in the earliest stages of when they meet, and begin to value other characteristics as they get to know each other.“If that’s true, then what we would expect is that these desirability differences matter most in this first message and reply,” she said, “and then the desirability gap ceases to be as important in determining whether people move on to the next stage.”Perhaps studying the number of follow-up messages, or the contents of the replies, could start to shed more light on that dynamic, said Bruch.In the world of online dating, men and women are looking to find someone a little out of their league, according to a new study.Scientists who analyzed user data from a popular dating site have found that heterosexual men and women reach out to potential dating partners who are on average about 25% more attractive than they are.Or did they know that they were seeking out relatively more attractive mates?
To find out, the scientists analyzed the messages they sent, picking up on some clear patterns.Seattle is also a market where straight men may have to work harder to find a date, the researchers pointed out.“Seattle presents the most unfavorable dating climate for men, with as many as two men for every woman in some segments of the user population,” the study authors wrote.It seems that people do seek out more desirable partners – but that desirability is closely calibrated to their own attractiveness.(The most popular person in their data set was a 30-year-old woman in New York who received 1,504 messages, or about one message every half hour.)Then, to make their calculations, they essentially placed all the users on a scale of 0 to 1.The least desirable man and woman in each city had a score of 0 and the most desirable man and woman had a score of 1, with everyone else’s score lying at a decimal number in between.These scams are a double whammy for the victim because they are affected both fiscally and emotionally.