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“We’re hoping to create an overall experience where people can feel more relaxed being themselves, and more excited to meet and get to know other people.” This feature will push Lively beyond dating to help users just generally meet new people. Top dating apps like Tinder, Bumble and others have also adopted friend-finding features as of late, as they become more like social networks.And Bumble is preparing to launch into professional networking in September, with the debut of Bumble Bizz.
Again, the idea is that using video can show off someone’s personality much better than static, photo-only profiles.
This helps users instantly feel more comfortable, the company explains, without having to worry about what they look like right away.
As users continue to talk, the blur fades away – but users can opt to add it back if they want to remain hidden.
The company this week announced its plans for a Stories feature, too.
In Match’s case, the stories can stretch to 60 seconds, as compared with Bumble’s 10-second videos, for example.
The company says users can add videos up to 30 seconds long, by pulling from those that already exist on their phone.
However, it’s shying away from short-form, disappearing videos like those found in Instagram, Snapchat, or Messenger “Stories.” In fact, Hinge will not prompt people to take a front-facing video at all, only those pre-recorded or previously shared to Facebook or Instagram.
Zoosk says the blur fades over 40 seconds, but you can tap “Add Blur” whenever you like to remain hidden.
“Lively is about creating fun ways to help people connect, not just match,” says Zoosk’s SVP of Product Behzad Behrouzi.
Dating apps are, in their own way, a form of social networking – especially as they expand into new areas like friend-finding or professional networking.
So it only makes sense that they would adopt video as well, given the growing popularity of the format on social apps like Facebook, Instagram and Snapchat, as well as the industry’s larger embrace of “Stories” as a means of offering an angle into people’s lives, activities, and interests.
newer product Lively is hoping to capitalize on video to bring more people to its app.